Tune

1 Corinthians14:7 says, “Even in the case of lifeless things that make sounds, such as the pipe or harp, how will anyone know what tune is being played unless there is a distinction in the notes?”

For you to be successful, your product or service has to be distinctive. If not, you will only be a “me too,” pushed and pulled around by the whims of competitors and locked in a price decrease cycle. There will always be a competitor who unwisely chooses to sell it cheaper.

Being distinctive and moving away from a commodity mindset is a critical success factor.

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